Packaging, Brand ID & NPD
Brief Brand Identity, Logo Development, Web, DM, Packaging & Comms
Life was asked to develop a new chocolate brand with all elements created from the ground up. Challenged to appeal to the female gifting market around a concept of personal online chocolate creations we developed a fun and appealing brand that was capable of looking premium, but not stuffy, or inhibited.
The task was then to roll this brand look and feel out across all aspects of the communication mix including online, DM, packaging and advertising.