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Pitcher & Piano

Challenge

To create a stronger, more appealing brand and service offering, with a more defined, tangible positioning, to drive footfall and sales growth. To create a stronger sense of definition, purpose and community internally, to help to motivate and inspire staff to perform more effectively.

Solution

The planning and creation of a programme of consistent bi-monthly promotional campaigns, improved in-bar communication and the introduction of a full-colour, glossy, mini magazine and drinks guide. Improved supplier funding and incentivisation and a ‘fly-through’ to excite and educate staff about how they improve implementation levels.

Result

Implementation of bi-monthly campaigns improved by 13%. Blend mini magazine and drinks guide now in its fifth year.