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Novus Leisure

Challenge

To create a fresh, revitalised feel for all brand communications for Tiger Tiger, The White Room and Groovy Wonderland brands. To define three clear identities, creating a stylish and well positioned group of brands.

Solution

The Life design team created a clean and sleek looking brand positioning for each element to enhance consumer connection to the brand. This enhanced look and feel reinvigorated the communications and customer experience. Life designed new logos, menus, posters and all other in-bar communications.