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Nick Ward Managing Director

With over 15 years' experience in some of London's top-10 BTL agencies, Nick has worked across an unusually wide range of brands, in a broad range of channels.

This broad experience has provided a valuable insight into the different challenges faced by both brands and retailers, leading to a wealth of unique and inventive solutions which Life has been able to offer.

Specialist areas include FMCG, luxury drinks and leisure brands. Channel expertise includes major multiple retailers, duty free, on-trade, trade marketing and wholesale.

Some global brands Nick has worked with include: Diageo - duty free, Heineken, Nestle, Smirnoff, Gordon's Gin, Safeway, Crosse & Blackwell and Carlsberg to mention a few.