---

---

Alan Gilby Creative Director

Activation

Alan is a Creative Director with 17 years through-the-line experience in the Creative Marketing Communications industry.

His extensive integrated creative experience spans sales promotion, direct mail, experiential, retail, digital and has a broad understanding of targeting consumers and initiating engagement with a brand through multi-channels.

Alan's track record has taken him through some large integrated agencies such as Triangle, Tequila London and Singapore and Interfocus where he was brand guardian and creative group head across various accounts. He has spent the last 9 years as Creative Director and Board Director, instrumental in helping develop an integrated agency called Liquorice delivering through the line traditional and digital creative work where his department won various creative awards for integrated campaigns, art direction and digital work for blue chip companies including Kettle Chips and JNJ MSD. Gordon's Gin, Safeway, Crosse & Blackwell and Carlsberg to mention a few.

Awards

MCCA Best Integrated Campaign 2006
‘Real’ Campaign, Kettle Chips.
Merit nomination.

International Webby Awards 2006
Kettle Chips - Placed on merit in top 1000 B2C websites

National Pharmaceutical Industry Award 2005
OTC Awards 2005 - Zocor Heart Pro
Merit nomination

MCCA Best Direct Mail 2005
Ikea store card, IKEA
Merit nomination.

‘Personal Best’ Campaign, Daktarin, JNJ MSD.
Best Integrated Campaign on a small budget.
Commended for Best Integrated Campaign on a small budget.
National Pharmaceutical Industry Award 2004

‘Fulham Today’ fansite. Fulham Football Club.
Voted Best Soccer fansite 2002 - The Sun

Inside Track DM campaign - Marlboro, Rothmans.
Best Art Direction - Merit, SPCA 1998

ICON style magazine and CRM - Marlboro, Rothmans.
Best Art Direction - Merit, SPCA 1997