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Adrian McKay Creative Director

Packaging and brand identity

Adrian started his career in 1987 at Michael Peters. During the 90s, Adrian worked for many of the top-10 design agencies; in 1999, he became creative director of Web Scarlet. Throughout his career, Adrian has worked on some of the biggest brands in the world, such as: Miller Genuine Draft, Chivas Regal, Davidoff, Hugo Boss, Tropicana, Pepsi, Bushmills, Glenlivet, Kent, Walkers, Pringles and Estrella Damm.

During his career, Adrian has won many awards across a range of design disciplines for not only design excellence, but also business effectiveness.

As creative director at Life, Adrian has already steered a range of global brands into a new era of design for 2010 and beyond.

Awards

Packaging News Awards Winner 2008
Gold at the International Spirits Challenge, London 2007
Star Pack - gold award 2006
Gold at the International Wine & Spirit Competition, London 2006
GRAMIA - gold award 2005
FAB Awards - finalist 2004
Wines & Spirits International - bronze medal award 2003
FAB Awards - finalist 2003
DBA Design Effectiveness Awards - finalist two submissions 2003
Wines & Spirits International - gold medal award 2002
Mobius Awards Brand Excellence - gold award (New York) 2001
Marketing Brand Awards - silver award 2001
Grand Prix at Prodexpo 2000 and 2001 [Prodexpo is Russia’s largest vodka contest.]
Silver Medal at Mondial 2000 in Brussels
Gold Medals at Interdrink 1998, Interdrink 1999 and Prodexpo 1999
Star Pack - silver award 1997
Best in Metal - silver award 1996
Minerva Design Awards - packaging shortlist 1992
Design & Art Direction Packaging Range 1991