Packaging, Brand ID & NPD
Brief Brand Identity, Logo
Development, Label & Comms
Samata Angel is a multi-award winning women's wear designer, fashion entrepreneur, writer and public speaker.
Samata was launching her new collection and with it Life developed a new, refreshed brand identity focusing on glamour of a bygone age. This clean new identity created and represented the prestigious nature of Samata's brand, moving her away from Samata's Muse to a purer state of simply Samata.