3D Design & Build
Client Proctor & Gamble HQ
Brand D&G - Light Blue
P&G came to Life looking for a special element for its Travel Retail locations globally, it needed to be multi-brand, diverse in the offering of interactivity and multi-functional.
Life brought the floor projector to realisation, using the launch of D&G Light Blue to be a Fragrance Category first. The walking on water was fitting for the launch and caused quite the stir when live, driving and attracting significant traffic to the promotional site.