In-store Communication, POS & Interactive
Client British Gas
Brand Launch of Sainsbury's Energy
Brief In-store interactive,
experiential & comms
British Gas's collaboration with Sainsbury's Energy was delivering an industry first into the supermarket chain. Life was asked to develop the in-store unit, and interactive screens across 200 Sainsbury's stores. This innovation connected shoppers with a promotional campaign and home sustainability whilst children learnt about energy conservation through fantastic learning/education tool.
The successful launch made it to the front page of Marketing Week.
Life also delivered the core idea, visual collateral and the plan for the Sainsbury's Energy stand at the Grand design exhibition; which subsequently created returns of over 320 times the initial cost of the stand.