3D DESIGN & Build

Client Proctor & Gamble
Brand BOSS Black - Boss Bottled Sport

Following on from the success of the HUGO Just Different Launch Boss Sport developed their interactive experience, leveraging the modular digital AR display unit.

Life developed an interaction using a trigger card that educated the consumer on the fragrance, talent and TVC. This gave the consumer the choice of what they would like to learn more about the brand and fragrance.